Email Justin March - Demystifying Digital Marketing - There's both art and science in developing and running digital campaigns, but the science should always come first. This session aims to empower digital marketing newcomers and veterans alike with the fundamentals of sound, data-driven digital marketing strategy and implementation.
Email Lou March - Market Research for Broke Startups
Email Roman March - Reaching the decision maker and what to do next
Email Lora March - Case study of Scout’s path to revenue growth from marketing to sales channels and back
March - Funding: Expansion on types of funding, what’s right for your business and you and how to access
Email Bethany February - What’s Your Story? The best way to connect with your audience is to tell a compelling story that will be remembered and told to others. Storytelling can be the basis for building an authentic engagement with your audience that will then help you grow your business.
March - Your Brand is Your Beacon: Community Oriented Marketing (Domain Expert)
March - Marketing Challenges Power Session: You bring your challenges and we will group think it.
Email Steve February - Differentiation & The Competitive Landscape. Knowing your startup’s Value Propositions and Customer Segments inside and out is vital to your success. You also need to clearly identify and differentiate your startup from both direct and indirect competitors. This is part research, marketing and positioning.
March - Product Development: in particular understanding costs and timeline.
Email Gustavo February - Value Proposition drill down. This is for teams who want to strengthen and workshop their value proposition or problem solution fit. How you frame and express your value proposition is crucial to your and others understanding of your business’s core value.
March - Business Model: particular focus on Revenue Models (more revenue streams etc)
Email Joe February - Interviewing/Talking to Customers. A hands-on workshop in discovering how to get customers to tell us what we need to hear, not what we want to hear. This is a valuable exercise for all teams at all levels to improve their customer communication and ultimately should be leading your product/service development.
March - Customer Interviews: More on how to do them + finding/ getting the leads/interviews
Email Zaza February - Interviewing/Talking to Customers. A hands-on workshop in discovering how to get customers to tell us what we need to hear, not what we want to hear. This is a valuable exercise for all teams at all levels to improve their customer communication and ultimately should be leading your product/service development.
Schedule office hours here February - ACKKKK - I can’t believe I have to do presentations in front of people with slides! This is for any team newer to presenting in front of groups or with slides. Public speaking basics, slides do’s and don’ts and general best practices.
April - Impact-Based Metrics for Non-Profits
Email Karen April - Revenue and expense forecasting for startups