Unlocking Your Superpowers: Identifying and pitching your team's skillset, special sauce, and value add when talking to funders.
So you've got a great idea but why are you the one who should be implementing it? Whether you're a seasoned entrepreneur or a first-time start up, a research scientist or pizza delivery guy, we ALL bring something to the table that's worthy of investment. Learn about how to "sell" your team's greatness and identify what makes you a founder worth beting on. Come ready to ideate and to pitch and to be cross-examined on your work!
Indirect Sales and Marketing Through Your Channels
Direct sales is about you and your employees directly selling to your target market. Indirect is about 3rd parties (i.e., other individuals and companies) doing the selling and marketing for you. Sounds like a dream right? Well, it’s not that easy to pull off but if done right, both your direct and indirect efforts can really pay off. Even if you’re not currently considering channel management, there are still some things you need to know now that might impact your option to do so in the future.
Getting to the First Sale
Many entrepreneurs grow comfortable in the planning and product development phases of their start-up. These phases often highlight their intellect and strategic strengths and become a vital nutrient for self-esteem. Hard to move on from what makes you happy. But, at some point, you have to SELL SOMETHING, and you need to persuade customers of the value of your product/service. During this workshop we will integrate the ideas put forward in your business model and value proposition canvases and expand on feedback gained from customer interviews. We will set goals for your first sale, discuss early adopter profiles, consider customer support and feedback loops, and emphasize business model fluctuation. We will also provide tips for tracking outreach as well as the importance of celebrating each and every conversion from prospect to sale
Getting to an MVP
How do you build a startup from scratch on a shoestring budget? What is scope creep, and how do you avoid it to create your minimal viable product? Join this workshop to discover strategies for prototyping your product/service. We’ll cover founder lifehacks to bootstrap your way through the early stages of your startup. The homework assignment is to spend one hour on this website. Please prepare to discuss your impressions of the site.
Integrating Product + Market + Financials
You tell stories with your product roadmap, your go to market strategy, your financials and your team. They need to be consistent.
You're Probably Not Thinking Enough About Your Revenue Model
Any good business is the sum total of its products, people, passion, operations, and more--all made tangible through the transfer of money. Given the critical nature of a thoughtful and customized revenue model, it is a mystery as to why so many companies delay this strategy or worse yet, simply apply the same tired solutions that competitors in the field have created. In this workshop we will dive deep on the multitude of different revenue model mechanisms, their pros and cons, and most importantly on how to strategically customize a model to your business to maximize customer interaction and cash flow.